A fraction of the cost from anyone else. Paws and Claws also provides details of what's required legally. I had bought a tag from Pets at Home and they didn't bother to tell me that legally I needed more info on the tag than they engraved - I was really annoyed.
The tags from Paws and Claws are the basic round type which is perfect for my dog.
Delivery was very fast and the packaging very professional.
I'm very pleased.